Who We Are

J. Smoke Wallin


Chairman & CEO

J. Smoke Wallin is an accomplished leader and successful entrepreneur in the beverage & technology industries. He has spent the last 20 years creating, leading or advising many of the most successful brand owners and distributors on their “go-to-market” strategies, market execution plans and capital raising/investments. Wallin led the strategic thinking and execution at NWS, which created a $1 billion plus multi-state wine, spirits, beer and non-alcoholic beverage distributor. He also served, as Chairman, President & Director of the Wine & Spirits Wholesalers of America (WSWA) 1996-2004. Wallin has an MBA from Vanderbilt University and a BS in Agricultural Economics from Cornell University. Mr. Wallin is an Eagle Scout and the father of two Eagle Scout sons. He lives in Carmel, IN with his wife Anitra and his four children, Skye, Cameron, Sierra and Talli.