3 Amigos Tequila to partner with MIS

BROOKLYN, Mich. (June 15, 2011) — It’s signed and official! Michigan International

Speedway officials announced a partnership with 3 Amigos Tequila today.
3 Amigos Tequila will be the “Official Tequila of MIS” beginning with this weekend’s NASCARSprint Cup Series Heluva Good! Sour Cream Dips 400 race weekend.

“We’re pleased to partner with 3 Amigos Tequila and have them here during our upcoming race weekend,” MIS President Roger Curtis said. “We’ve had great relationships with beer and liquor companies over the years, so it’s fitting that 3 Amigos Tequila sees value in partnering with us for the 2011 season.”

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

“3 Amigos is very excited to partner with Michigan International Speedway to introduce our brand to your great fans,” J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands. He continued, “We know how serious the Michigan fans are about auto racing, and we take our tequila just as seriously – it will be a perfect match!”

NASCAR Sprint Cup Series tickets for the Heluva Good! Sour Cream Dips 400 on Sunday and the NSCS 400 on August 21, both weekends featuring 3 Amigos Tequila, are now on sale and as low as $30. Visit MISpeedway.com or call the MIS ticket hotline at 800-354-1010 today to take advantage of great pricing for 2011 events at MIS.

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is a Great Escape, a venerable NASCAR national park where race fans and sports fans can get away and enjoy the very best in racing and camaraderie. It’s the fun of NASCAR and the thrill of a great time for guests and drivers alike.

You can also visit us on Facebook at www.facebook.com/MISpeedway or Tweet with us @MISpeedway.

About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com and on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About 3 Amigos Tequila
Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3-Amigos Tequila/94710159983 where we will continue to update availability.

Michigan International Speedway – 2011 Schedule
Thursday, June 16 Race Fest in Downtown Brooklyn – 1:00 p.m.–10:00 p.m.
Friday, June 17 ARCA Racing Series RainEater Wiper Blades 200
Saturday, June 18 NASCAR Nationwide Series Alliance Truck Parts 250
Sunday, June 19 NASCAR Sprint Cup Series Heluva Good! Sour Cream Dips 400
Friday, Aug. 19 Meijer Pole Day
Saturday, Aug. 20 NASCAR Camping World Truck Series VFW 200
Sunday, Aug. 21 NASCAR Sprint Cup Series
Sunday, Sept. 11 Spirit of America Blood Drive – 10th Anniversary!

CONTACT:
Sammie Lukaskiewicz, MIS Director of Communications (517) 592-1208 or slukaskiewicz@mispeedway.com
Dennis Worden, MIS Manager of Public Relations (517) 592-1204 or dworden@mispeedway.com.

Kansas Speedway Partners with 3 Amigos Tequila

For immediate release
Media Contact: Kelly Hale, Kansas Speedway
913.328.3311, khale@kansasspeedway.com

Kansas Speedway officials announced a partnership with 3 Amigos Tequila today.

“Both Kansas Speedway and 3 Amigos Tequila are young companies that want to provide a good time to our customers,” said Kansas Speedway President Patrick Warren. “I’m looking forward to a long partnership with the 3 Amigos Tequila brand.”

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands said, “3 Amigos is very excited to partner with Kansas Speedway to introduce our brand to your great fans. 3 Amigos recently won “Best of Show” at the Wine & Spirits Wholesalers of America tasting competition. 3 Amigos is above all else, great tequila.”

Individual tickets are on sale now for remaining events at Kansas Speedway including the Oct. 8 Kansas Lottery 300 and the Oct. 9 Hollywood Casino 400 at Kansas Speedway. Tickets are available by calling 866.460.RACE (7223) or by logging onto www.kansasspeedway.com. Parking at Kansas Speedway is always free and fans may bring one 14x14x14-inch soft-sided cooler into the grandstands to enjoy their favorite food and beverages.

About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com and on Facebook
http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About 3 Amigos Tequila
Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3-Amigos Tequila/94710159983 where we will continue to update availability..

3 Amigos Tequila Named Official Tequila of Chicagoland Speedway

Joliet, Ill. – June 1, 2011 – Chicagoland Speedway today announced a partnership with 3 Amigos Tequila making it the official tequila of the speedway.

“We’re excited to partner with 3 Amigos Tequila and introduce our fans to their award winning tequila,”said Scott Paddock, President of Chicagoland Speedway and Route 66 Raceway. “We look forward to
bringing unique opportunities throughout the Chicagoland area to 3 Amigos Tequila.”

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in
Mexico before being brought to the United States for distribution.

“3 Amigos is very excited to partner with Chicagoland Speedway and introduce our brand to the third largest media market,” said J. Smoke Wallin, Chairman & CEO of Paddington & Pelican Brands. “3 Amigos recently won ‘Best of Show’ at the Wine & Spirits Wholesalers of America tasting competition. 3 Amigos is above all else, great tequila.”

Tickets are on sale now for the 2011 events at Chicagoland Speedway and Route 66 Raceway, including single-day tickets! To purchase tickets, please visit www.ChicagolandSpeedway.com or call 888-629-RACE (7223).

Chicagoland Speedway’s 2011 Schedule:

June 4 STP 300 (NASCAR Nationwide Series)
Messina Wildlife Animal Stopper 150 presented by Menards (ARCA Racing Series)

Sept 16 NASCAR Camping World Truck Series

Sept 17 Dollar General 300 presented by Coca-Cola (NASCAR Nationwide Series)

Sept 18 NASCAR Sprint Cup Series
Route 66 Raceway’s 2011 Schedule:

June 10-12 NHRA Lucas Oil Drag Racing Series

June 23-26 NMRA NMCA Super Bowl of Street Legal Drag Racing

July 7-10 O’Reilly Auto Parts NHRA Nationals (NHRA Full Throttle Drag Racing Series)

Sept 15 *Traxxas Torc, The Off-Road Championship Series
*At the Route 66 dirt oval
For more information on Chicagoland Speedway stay connected on Twitter and Facebook.

Chicagoland Speedway
Celebrating its 10th year of racing, Chicagoland Speedway is a 1.5-mile, paved oval race track located in Joliet, Ill. The track has hosted racing events of the major U.S. racing series, and currently conducts races in all three NASCAR national series, including the NASCAR Camping World Truck Series, the NASCAR Nationwide Series, and the NASCAR Sprint Cup Series. Along with Route 66 Raceway, a drag racing facility located on the same property, Chicagoland Speedway is wholly-owned by International Speedway Corporation (ISC), a major promoter of motorsports activities. ISC owns and/or operates 13 of the nation’s major racing venues, including Daytona International Speedway. For more information on Chicagoland Speedway, visit www.ChicagolandSpeedway.com.
The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and
consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter@pelicanbrands

3 Amigos Tequila
Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3- Amigos Tequila/94710159983 where we will continue to update availability.

MEDIA CONTACT:
Chicagoland Speedway & Route 66 Raceway
Nicole Mancuso Meagher: (815) 722-4180
nmeagher@chicagolandspeedway.com.

The Paddington Corp Announces Merger With Pelican Brands

FOR RELEASE
June 23, 2011

Media contact:
Heather Carden
1-317-574-6408

The Paddington Corp Announces Merger With Pelican Brands

Indianapolis, IN USA – June 23, 2011 – The Paddington Corporation today announced the completion of a merger with Pelican Brands, LLC. The combined company will be known as Paddington Brands, LLC. Paddington is based in Carmel, IN and also has offices in Napa, CA and 3rd party warehousing in NJ and CA. Paddington owns Tequila 3 Amigos, the Napa Smith Brewery & Winery, and is the exclusive Importer and U.S. sales agent for a prestigious portfolio of wine and spirit brands.
Since January, Paddington, through outside investors, has injected nearly $1 million into the business to expand Napa Smith Beer and Tequila 3 Amigos in multiple markets throughout the US. The Company is committed to rolling out both brands nationally in 2011.

J. Smoke Wallin, Chairman & CEO of Paddington Brands said, “Paddington understands what today’s consumer wants– authentic, hand crafted brands with a great taste. Our team has deep industry knowledge of the distribution and retail tiers of the business providing a rapid national route-to-market in all segments of beverage alcohol.”

Our Brands:
• Napa Smith Brewery & Winery: Napa Smith Beer, now available in 32 states, is a unique brand that brings the best of Napa Valley in quality and lifestyle to the fastest growing segment of the beverage industry, Craft Beer. Our brew master, Don Barkley, has been brewing amazing craft beers since 1979. Napa Smith Winery has produced award-winning wines in the past three years and is sold primarily in the Western U.S.

• Tequila 3 Amigos: Paddington’s partner in Tequila 3 Amigos is the Gonzalez family of Arizona and Mexico, where they have grown agave for generations. Paddington has announced partnerships for Tequila 3 Amigos with major NASCAR venues including Talladega, Phoenix International Raceway, California’s Auto Club Speedway, Darlington Raceway, Kansas, and Michigan International Speedways. Tequila 3 Amigos has had three named races in the past year including the 3 Amigos Tequila Talladega 250 ARCA race in April. The Company expects Tequila 3 Amigos to be distributed in over 25 states by year-end.

• Chase Distillery: Paddington also imports the Herefordshire, UK-based Chase Distillery’s Chase Vodka and Elderflower Liqueur and has launched it in ten states in the U.S.

• Paddington Wines: Since January 2011, Paddington has sold Agostón Wines from Spain into 4,085 Walgreens stores in thirty-one states. Agostón has also consistently received 90+ points in the Penin Wine Rating Guide. Paddington Brands also represents: Calatrasi from Italy, award-
winning Gemtree from McLaren Vale Australia, and Brent Marris’s newest venture, Marisco Wines – The Kings Series and The Ned.

Wallin continued, “The new Paddington Brands is an exciting company that aligns an extremely talented group of industry leaders with explosive growth brands. We plan to build on our momentum as a brand investor and incubator. We are also continuing to selectively and opportunistically make acquisitions providing us additional scale.”

About Paddington
The Paddington Corp. was built upon a rich tradition of some of the industry’s greatest brands. In 1937, Charles Guttman founded the original Paddington Corporation, which became the exclusive importer of Justerini & Brooks Ltd. (J&B) scotch, and a very successful creator of brands including Bailey’s Irish Cream. Paddington was acquired by several large conglomerates in the 1960s – 1980s and eventually became a division of Diageo, the worlds largest spirits company. Diageo later folded the Paddington entity into its larger North American sales force and it has remained dormant until now. The new Paddington Brands, LLC, though a completely independent and unaffiliated company, draws on this rich tradition of building brands over the long term that Charles Guttman started so many years ago.
Paddington is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. Paddington is actively seeking acquisitions in the wine, spirits, beer and non-alcoholic beverage space. Follow us on Facebook http://on.fb.me/afmdBU and on Twitter @paddingtonbrands and on the web at www.paddingtonbrands.com.

Pelican Brands & Gemtree Vineyards of Australia Announce A Long Term Strategic Partnership for The US Market

Media contact:
Megan Hochstetler
1-317-574-6407

Pelican Brands & Gemtree Vineyards of Australia Announce A Long Term Strategic Partnership for The US Market

Pelican Brands Appointed Exclusive US Importer Of Gemtree Vineyards’ Award Winning Portfolio of McLaren Vale Wines

Gemtree White Lees Shiraz Wins “Best of Show Red Wine” at WSWA Wine & Spirits Tasting Sponsored By The Tasting Panel

Carmel, IN, USA – May 2, 2011 – Pelican Brands and Gemtree Vineyards jointly announced today the formation of a long-term strategic partnership for the U.S. market. Gemtree Vineyards is owned and run by third generation grape growers, the Buttery family. The family is dedicated to producing iconic wines of the highest quality from their McLaren Vale vineyards, which since 2008 have been farmed 100% biodynamically. Gemtree is currently sold in 19 states across the US. In April 2011, Gemtree White Lees Shiraz won “Best of Show Red Wine” at the WSWA (Wine & Spirits Wholesalers of America) annual convention in the blind tasting competition run by The Tasting Panel.

Andrew Buttery, Managing Director of Gemtree Vineyards said, “We have exported Gemtree to the United States for a number of years now and have been looking for the right partner to help us take our business on to the next level. We are delighted to be working with Smoke and his team at Pelican Brands to achieve just that.”

J. Smoke Wallin, Chairman & CEO of Pelican Brands said, “We have looked at a number of outstanding wines in Australia during the past year. Gemtree was our first choice. Our whole team is excited to partner with the Buttery family in expanding Gemtree’s distribution and retail footprint in order to bring these beautiful wines to new consumers.”

Over the past two years, Pelican Brands has developed a 50 state distribution platform through all the major distribution networks in beer, spirits and wine. With an unparalleled national on premise and retailer network, Pelican Brands is uniquely positioned to efficiently bring high quality brands to market in targeted outlets to reach the right consumers. This unique platform enables Pelican Brands to bring innovative, consumer friendly brands to market more rapidly than anyone else in the beverage industry.

Wallin continued, “Pelican Brands has made great strides in the development of our global wine program in the past months. We are assembling an incredible portfolio of world-class wines and I am pleased to be able put the award winning Gemtree into a portfolio that already includes Marisco Vineyards from New Zealand, Barking Sheep from Argentina, (oops…) from Chile and Agoston from Spain which just went into about 4,000 Walgreens stores.”

About Gemtree Vineyards
Gemtree Vineyards is owned and run by third generation grape-growers, the Buttery Family. The family is dedicated to producing iconic wines of the highest quality from their McLaren Vale vineyards, which since 2008 have been farmed 100% biodynamically. They are also passionate about sound environmental practices, sustainable agriculture and innovation, both in the vineyards and in the winery, where winemaker Mike Brown pushes the boundaries of experimentation with biodynamic wines and alternative winemaking practices.

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Our team has extensive experience in the global beverage and consumer packaged goods industries. Our brands include the award winning craft brewer, Napa Smith Brewery & Winery, 3 Amigos Tequila and a portfolio of incredible agency brands of spirits, beer and wine. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands.

3 Amigos Tequila Named Official Tequila of Darlington Raceway

DARLINGTON, S.C. (April 21, 2011) – 3 Amigos Tequila has been named “The Official Tequila” of Darlington Raceway, raceway officials announced today.

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

“Like Darlington Raceway, 3 Amigos Tequila is all about good times and fun,” said Darlington Raceway President Chris Browning. “We look forward to a long partnership with the 3 Amigos Tequila brand.”

J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos tequila said, “After sponsoring two successful Sprint Cup weekends in Phoenix, one at the Auto Club in Fontana, CA and last weekend at Talladega with the 3 Amigos Tequila 250 @Talladega, we are very excited to announce the expansion of our relationship with ISC and our newest partnership with the legendary Darlington Raceway and NASCAR. After experiencing Talladega, we know that southern NASCAR fans are like no other! We can’t wait to meet the Darlington fans and to introduce them to tequila 3 Amigos.”

You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame.

Darlington Raceway, or the track Too Tough To Tame as it is known to many, is where the purest of NASCAR competition meets true southern hospitality. A NASCAR staple since 1950, Darlington Raceway has seen some of motorsports most talented drivers thunder to Gatorade Victory Lane. On Mother’s Day weekend, May 6-7, 2011, NASCAR’s biggest stars return to battle the track Too Tough To Tame in the Sprint Cup Series SHOWTIME Southern 500® and Nationwide Series Royal Purple 200.

Tickets can be purchased by calling the Darlington Raceway ticket office at 866-459-RACE or online at http://www.darlingtonraceway.com/tickets/.

About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About 3 Amigos Tequila
Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3-Amigos-Tequila/94710159983 where we will continue to update availability..

3 Amigos Tequila to Sponsor ARCA Race at Talladega Superspeedway

FOR IMMEDIATE RELEASE
April 6, 2011

3 Amigos Tequila to Sponsor ARCA Race at Talladega
Superspeedway

TALLADEGA, Ala. – 3 Amigos Tequila has joined Talladega Superspeedway as title sponsor for the upcoming ARCA Racing Series presented by Menards race on Friday, April 15. The 3 Amigos 250 is the first race of the 2011 season at Talladega Superspeedway with a scheduled start of 4 pm.

“We are proud to welcome 3 Amigos to the ‘DEGA family of race sponsors,” said Talladega Superspeedway Chairman Grant Lynch. “3 Amigos is all about quality and so are we. The best racing in NASCAR and the best Tequila on the market just go hand in hand.”
J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos said, “After sponsoring two successful Sprint Cup weekends at Phoenix and last months Auto Club Speedway in Fontana, 3 Amigos Tequila is very excited to announce our newest partnership with Talladega Superspeedway. The 3 Amigos 250 is the perfect way for us to introduce the great NASCAR fans to our amazing 3 Amigos Tequila.”

The countdown is on for the April 15- 17 Aaron’s Dream Weekend at Talladega Superspeedway. Qualifying for the NASCAR Nationwide Series, followed by the 3 Amigos 250 ARCA Racing Series presented by Menards race is set for Friday, April 15. On Saturday, April 16, fans will see qualifying for the NASCAR Sprint Cup Series, followed by the Aaron’s 312 NASCAR Nationwide Series race. On Sunday, April 17, the greatest drivers in the world face off in the Aaron’s 499 NASCAR Sprint Cup Series race.
To purchase or for more information on tickets to Talladega Superspeedway or this event, please visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.
About The Paddington Corporation

The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com
About 3 Amigos Tequila

Tequila 3 Amigos is your local Arizona family tequila. Tequila 3 Amigos originated in Tepatitlan, Jalisco, Mexico. Tepatitlan is located in the region of Los Altos de Jalisco (highlands of the state of Jalisco). Los Altos red rich soil and incline land produces the finest Agave Azul Tequilana Weber. Tequila 3 Amigos is a young company with deep roots going back generations involving growing and maintaining blue agaves for some of the finest tequila companies. Tequila 3 Amigos came into the market with the experience and confidence that they can do better. Tequila 3

Amigos holds a high standard of making a quality tequila – “Quality is our Signature”, taking pride in exercising the best agricultural practices by growing and maintaining their blue agave organically, and harvesting their own agave at its prime ripeness, producing a tequila of the finest quality embodied with flavor and aromas pleasurable to any palate. http://3amigostequila.com/html/casa.html

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About Talladega Superspeedway:
Talladega Superspeedway is NASCAR’s Most Competitive Track. Since opening its gates in September 1969, the track has surpassed every initial expectation in terms of sheer size, speed and competition. Talladega Superspeedway is 2.66-miles long, four lanes wide and banked 33 degrees in the turns. In 2010, Talladega Superspeedway once again shattered the NASCAR record books with an astonishing 88 lead changes among 29 leaders in the Aaron’s 499 NASCAR Sprint Cup Series race. For the latest on Talladega Superspeedway, visit www.talladegasuperspeedway.com.

The countdown is on for the April 15- 17 Aaron’s Dream Weekend at Talladega Superspeedway. Qualifying for the NASCAR Nationwide Series, followed by the ARCA Racing Series 250 is set for Friday, April 15. On Saturday, April 16, fans will see qualifying for the NASCAR Sprint Cup Series, followed by the Aaron’s 312 NASCAR Nationwide Series race. On Sunday, April 17, the greatest drivers in the world face off in the Aaron’s 499 NASCAR Sprint Cup Series race.

To purchase or for more information on tickets to Talladega Superspeedway or this event, please visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA..

3 AMIGOS NAMED OFFICIAL TEQUILA OF AUTO CLUB SPEEDWAY

SAN BERNARDINO COUNTY, Calif. (March 25, 2011) — 3 Amigos Tequila has been named “The Official Tequila” of Auto Club Speedway, Speedway officials announced today. 3 Amigos Tequila will be available Auto Club 400 Weekend March 25-27 throughout the property.

3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

“Like Auto Club Speedway and Southern California race fans, 3 Amigos Tequila is all about good times and fun,” said Speedway President Gillian Zucker. “Welcome aboard. We look forward to offering our NASCAR fans yet another option on our unique menu board.”

J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos said, “After sponsoring two successful Sprint Cup weekends in Phoenix, 3 Amigos Tequila is very excited to announce the expansion of our relationship with ISC and our newest partnership with Auto Club Speedway and NASCAR. NASCAR has the greatest fans and we know the California fans will enjoy getting to know 3 Amigos tequila as we expand our distribution throughout the state.”
Enjoy 3 Amigos Tequila as well as the Auto Club 400 on Sunday, March 27. Tickets start as low as $35 and AAA members receive Show Your Card & Save discounts, including a special section with half-priced tickets for kids 12 and under. For more information or to purchase tickets call 800-944-RACE (7223), log on to www.autoclubspeedway.com or visit the Auto Club Speedway ticket office.
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About Auto Club Speedway
Look for some amazing racing when the NASCAR Sprint Cup Series returns to Auto Club Speedway for the Auto Club 400 on March 27. After last October’s NSCS race, drivers, media and spectators proclaimed that race as possibly the best ever at Auto Club Speedway- five-wide racing at over 200 mph on the NASCAR circuit! For tickets call 800-944-RACE (7223) or visit www.autoclubspeedway.com for more information.

About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com

About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands

About 3 Amigos Tequila
Tequila 3 Amigos is your local Arizona family tequila. Tequila 3 Amigos originated in Tepatitlan, Jalisco, Mexico. Tepatitlan is located in the region of Los Altos de Jalisco (highlands of the state of Jalisco). Los Altos red rich soil, incline land produces the finest Agave Azul Tequilana Weber. Tequila 3 Amigos is a young company with deep roots going back generations involving growing and maintaining blue agaves for some of the finest tequila companies. Tequila 3 Amigos came into the market with the experience and confidence that they can do better. Tequila 3 Amigos holds a high standard of making a quality tequila – “Quality is our Signature”, taking pride in exercising the best agricultural practices by growing and maintaining their blue agave organically, and harvesting their own agave at its prime ripeness, producing a tequila of the finest quality embodied with flavor and aromas pleasurable to any palate. Tequila 3 Amigos offers 4 tequilas to cater to every taste. 3 Amigos Blanco is double distilled, highlighting the true taste bouquet of blue agave and natural aromas. 3 Amigos Reposado is rested in charred white oak barrels for eleven months, allowing the blue agave flavor to come through, along with the oak of the 11-month resting period. 3 Amigos Anejo is aged in oak barrels for two years, leaving a smooth, flavorful, and distinct taste of agave and wood, with a vanilla and caramel finish. 3 Amigos Organic Blanco is the newest addition, providing an ultra smooth tequila that embraces the true flavor of ripe and pure organic blue agave. http://3amigostequila.com/html/casa.html.

3 AMIGOS TEQUILA TO SPONSOR NASCAR K&N PRO SERIES WEST RACE AT PHOENIX INTERNATIONAL RACEWAY ON FEB. 24

(PHOENIX, Ariz.) – Phoenix International Raceway President Bryan R. Sperber today announced 3 Amigos Tequila – the Official Tequila of PIR – as title sponsor for the upcoming NASCAR K&N Pro Series West race at PIR on Feb. 24. The 3 Amigos Organic Blanco 100 will run at Phoenix International Raceway at 4:30 p.m. local time as the first race of the NASCAR K&N Pro Series West season and will also open the 2011 NASCAR season for PIR.

“3 Amigos Tequila is a quality product that’s all about good times and fun – a perfect match to help us open the 2011 NASCAR season at PIR next month,” Sperber said. “The product’s local roots make our partnership even more exciting for race fans in the Valley of the Sun.”

Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution. The Paddington Corporation and Pelican Brands serve as the global brand manager for 3 Amigos Tequila.

“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” said J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation. “We are very excited to launch the 2011 NASCAR season at Phoenix International Raceway with the 3 Amigos Organic Blanco 100 on Feb. 24.”

Tickets for the SUBWAY Fresh Fit 500™ on Feb. 27 are available now and start at just $25. For Phoenix International Raceway tickets and information, call 866-408-RACE (7223) or visit PhoenixRaceway.com. Let the GO begin.

About The Paddington Corporation

The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila.

About Pelican Brands
Pelican Brands was formed to nurture and build brands in the global beverage alcohol space. Our portfolio includes incredible hand crafted wines, spirits and beer including Thailand’s #1 export, Singha Beer. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. www.pelican-brands.com Pelican Brands is headquartered in Carmel, IN, and offices in the United Kingdom with a sales team covering the U.S. market.

About Phoenix International Raceway
Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s famed one-mile oval – including five-time defending Sprint Cup Series champion Jimmie Johnson, Jeff Gordon, Dale Earnhardt, Jr., Tony Stewart and many more – on February 27, 2011 in the Subway Fresh Fit 500. Tickets for the entire Subway Fresh Fit 500 weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.

Phoenix International Raceway, Press Release.

3 Amigos Named Official Tequila of PIR; Will Sponsor NASCAR K&N Pro Series West Finale on Nov. 13

PHOENIX – (PHOENIX) – Phoenix International Raceway President Bryan R. Sperber today announced 3 Amigos Tequila as the Official Tequila of PIR. In addition, 3 Amigos will sponsor the season finale for the NASCAR K&N Pro Series West in Phoenix on Nov. 13 – the 3 Amigos Tequila 125.

“3 Amigos Tequila is a quality product that’s all about good times and fun – making it a perfect match with Phoenix International Raceway and NASCAR fans,” Sperber said. “The product’s local roots make our new partnership even more exciting.”

Known as “Your Arizona Family Tequila,” 3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.

J. Smoke Wallin, Chairman & CEO of Pelican Brands and Chairman of The Paddington Corporation – the global brand manager for 3 Amigos – echoed Sperber’s excitement about the new partnership.

“3 Amigos Tequila is an amazing, 100 percent agave, hand-crafted tequila that can go head-to-head with Patron and Don Julio and is uniquely priced to give amazing value to our consumers,” Wallin said. “We are very excited to announce the 3 Amigos’ partnership with Phoenix International Raceway and NASCAR. This sport has the greatest fans and we know they will enjoy getting to know 3 Amigos as we expand our distribution nationwide.”

The 3 Amigos Tequila 125 – a race that will be part of double-header action at PIR on Nov. 13, following the NASCAR Nationwide Series WYPALL* 200 – will offer race fans unprecedented West Series garage access. Teams from the K&N Pro Series West will qualify for the 3 Amigos Tequila 125 on Thursday, Nov. 11. After qualifying, the entire West Series garage will move into PIR’s interactive midway for the West Series Garage Open House from 12-5 p.m. on Friday, Nov. 12.

As part of this first-ever midway garage open house at PIR, all fans in attendance that day will have an opportunity to see K&N Pro Series West cars up close and will be able to interact with teams and drivers. All PIR patrons will also be able to take in the official pre-race inspection process, autograph sessions, driver/team Q&A’s and more. PIR Season Ticket holders will be granted early entry to the open house at 11:30 a.m. There will be amazing 3 Amigos “Trackaritas” all day.

The partnership between Phoenix International Raceway and 3 Amigos Tequila was arranged in part by Valley-based marketing firm AP & Associates, LLC.

“The opportunity to work with PIR to facilitate this project was very exciting,” said Alan Powell, Chairman and CEO of AP & Associates, LLC. “AP & Associates is pleased to have played a role in making 3 Amigos the Official Tequila of Phoenix International Raceway.”

For more on AP & Associates, visit: http://apscottsdale.com.

Tickets for the 3 Amigos Tequila 125 are available now by calling 1-866-408-RACE (7223) or visiting www.phoenixraceway.com.

About The Paddington Corporation

The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila.

About Pelican Brands

Pelican Brands was formed to nurture and build brands in the global beverage alcohol space. Our portfolio includes incredible hand crafted wines, spirits and beer including Thailand’s #1 export, Singha Beer. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. www.pelican-brands.com Pelican Brands is headquartered in Carmel, IN, and offices in the United Kingdom with a sales team covering the U.S. market.

About Phoenix International Raceway

Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR’s famed one-mile oval – including four-time defending Sprint Cup Series champion Jimmie Johnson, Jeff Gordon, Dale Earnhardt, Jr., Tony Stewart and many more – on November 14, 2010 in the Kobalt Tools 500. Tickets for the entire Kobalt Tools 500 weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com or by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.

– Phoenix International Raceway, Press Release.