DARLINGTON, S.C. (April 21, 2011) – 3 Amigos Tequila has been named “The Official Tequila” of Darlington Raceway, raceway officials announced today.
3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.
“Like Darlington Raceway, 3 Amigos Tequila is all about good times and fun,” said Darlington Raceway President Chris Browning. “We look forward to a long partnership with the 3 Amigos Tequila brand.”
J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos tequila said, “After sponsoring two successful Sprint Cup weekends in Phoenix, one at the Auto Club in Fontana, CA and last weekend at Talladega with the 3 Amigos Tequila 250 @Talladega, we are very excited to announce the expansion of our relationship with ISC and our newest partnership with the legendary Darlington Raceway and NASCAR. After experiencing Talladega, we know that southern NASCAR fans are like no other! We can’t wait to meet the Darlington fans and to introduce them to tequila 3 Amigos.”
You can keep up with all of the latest news from Darlington Raceway at DarlingtonRaceway.com, on Facebook at Facebook.com/DarlingtonRaceway and on Twitter at Twitter.com/TooToughToTame.
Darlington Raceway, or the track Too Tough To Tame as it is known to many, is where the purest of NASCAR competition meets true southern hospitality. A NASCAR staple since 1950, Darlington Raceway has seen some of motorsports most talented drivers thunder to Gatorade Victory Lane. On Mother’s Day weekend, May 6-7, 2011, NASCAR’s biggest stars return to battle the track Too Tough To Tame in the Sprint Cup Series SHOWTIME Southern 500® and Nationwide Series Royal Purple 200.
Tickets can be purchased by calling the Darlington Raceway ticket office at 866-459-RACE or online at http://www.darlingtonraceway.com/tickets/.
About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com
About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands
About 3 Amigos Tequila
Tequila 3 Amigos is made by the Gonzalez family. 3 Amigos Tequila is grown and made in Tepatitlan, Jalisco, Mexico, located in the highlands of the state of Jalisco. Los Altos red rich soil, and high incline land produces the finest Weber Blue Agave. 3 Amigos Tequila is a young company with deep roots going back generations of growing blue agave for some of the finest tequila companies. 3 Amigos tequila is now rolling out around the US and will be available in your market soon. Visit us online at http://3amigostequila.com/html/casa.html or join us on Facebook at http://www.facebook.com/pages/3-Amigos-Tequila/94710159983 where we will continue to update availability..