SAN BERNARDINO COUNTY, Calif. (March 25, 2011) — 3 Amigos Tequila has been named “The Official Tequila” of Auto Club Speedway, Speedway officials announced today. 3 Amigos Tequila will be available Auto Club 400 Weekend March 25-27 throughout the property.
3 Amigos Tequila was founded by Arizona resident Santiago Gonzalez and his family in 2007. The product is made from agave grown at his family’s farm in Mexico. The tequila is distilled and bottled in Mexico before being brought to the United States for distribution.
“Like Auto Club Speedway and Southern California race fans, 3 Amigos Tequila is all about good times and fun,” said Speedway President Gillian Zucker. “Welcome aboard. We look forward to offering our NASCAR fans yet another option on our unique menu board.”
J. Smoke Wallin, Chairman & CEO of Pelican Brands and The Paddington Corporation – the global brand manager for 3 Amigos said, “After sponsoring two successful Sprint Cup weekends in Phoenix, 3 Amigos Tequila is very excited to announce the expansion of our relationship with ISC and our newest partnership with Auto Club Speedway and NASCAR. NASCAR has the greatest fans and we know the California fans will enjoy getting to know 3 Amigos tequila as we expand our distribution throughout the state.”
Enjoy 3 Amigos Tequila as well as the Auto Club 400 on Sunday, March 27. Tickets start as low as $35 and AAA members receive Show Your Card & Save discounts, including a special section with half-priced tickets for kids 12 and under. For more information or to purchase tickets call 800-944-RACE (7223), log on to www.autoclubspeedway.com or visit the Auto Club Speedway ticket office.
About Auto Club Speedway
Look for some amazing racing when the NASCAR Sprint Cup Series returns to Auto Club Speedway for the Auto Club 400 on March 27. After last October’s NSCS race, drivers, media and spectators proclaimed that race as possibly the best ever at Auto Club Speedway- five-wide racing at over 200 mph on the NASCAR circuit! For tickets call 800-944-RACE (7223) or visit www.autoclubspeedway.com for more information.
About The Paddington Corporation
The Paddington Corporation has a rich history in the branded spirits business. Today’s Paddington Corporation is a brand marketer, incubator and instigator. Its first brand of this century is 3 Amigos 100% agave hand crafted tequila. www.paddingtonbrands.com
About Pelican Brands
Pelican Brands manages a portfolio of owned and agency premiere import & craft beers, artisanal spirits and fine wines. Pelican Brands’ team and partners have extensive experience in the global beverage and consumer packaged goods industries. A Pelican Brands led investment group recently acquired Napa Smith Brewery & Winery. Pelican Brands is headquartered in Carmel, IN, with offices in the United Kingdom and Napa, CA and a sales team covering the U.S. market and select international markets. www.pelican-brands.com And on Facebook http://on.fb.me/afmdBU And follow us on Twitter @pelicanbrands
About 3 Amigos Tequila
Tequila 3 Amigos is your local Arizona family tequila. Tequila 3 Amigos originated in Tepatitlan, Jalisco, Mexico. Tepatitlan is located in the region of Los Altos de Jalisco (highlands of the state of Jalisco). Los Altos red rich soil, incline land produces the finest Agave Azul Tequilana Weber. Tequila 3 Amigos is a young company with deep roots going back generations involving growing and maintaining blue agaves for some of the finest tequila companies. Tequila 3 Amigos came into the market with the experience and confidence that they can do better. Tequila 3 Amigos holds a high standard of making a quality tequila – “Quality is our Signature”, taking pride in exercising the best agricultural practices by growing and maintaining their blue agave organically, and harvesting their own agave at its prime ripeness, producing a tequila of the finest quality embodied with flavor and aromas pleasurable to any palate. Tequila 3 Amigos offers 4 tequilas to cater to every taste. 3 Amigos Blanco is double distilled, highlighting the true taste bouquet of blue agave and natural aromas. 3 Amigos Reposado is rested in charred white oak barrels for eleven months, allowing the blue agave flavor to come through, along with the oak of the 11-month resting period. 3 Amigos Anejo is aged in oak barrels for two years, leaving a smooth, flavorful, and distinct taste of agave and wood, with a vanilla and caramel finish. 3 Amigos Organic Blanco is the newest addition, providing an ultra smooth tequila that embraces the true flavor of ripe and pure organic blue agave. http://3amigostequila.com/html/casa.html.